AURA is a Los Angeles based modern Pilates and wellness brand developed from the ground up. The project began with the visual identity and expanded into a connected ecosystem across mobile experience, apparel, and brand communication.
Client
Aura Pilates
Industry
Yoga Wellness
Year
2026
Services Provided
The core challenge was creating a distinctive wellness brand that felt refined and approachable without relying on familiar industry conventions. The identity also needed to remain consistent across digital products, physical apparel, and every stage of the customer experience.
Defining a Distinct Identity
Creating a brand that feels elevated and recognizable without relying on familiar wellness clichés.
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Connecting Every Touchpoint
Building consistency across identity, digital product, apparel, and customer communication.
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Supporting Daily Wellness
Designing an app experience that makes movement, progress, and healthy routines feel simple and accessible.
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Balancing Form and Function
Combining a calm visual language with the clarity required for a practical fitness platform.
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The design direction draws from the balance, precision, and controlled movement of Pilates. A restrained visual language, clear interface system, and thoughtful use of form created an experience that feels calm, intuitive, and consistently aligned across every touchpoint.
Designed Around Movement
A restrained visual system inspired by balance, precision, and the natural rhythm of Pilates.
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One Connected System
The brand, app, and apparel were developed as parts of one unified lifestyle experience.
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Wellness Made Personal
The experience was designed to feel supportive and intuitive, allowing each user to move at their own pace.
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